SEND COVER LETTER AND RESUME TO
HR@SONO-TEK.COM
Interested in working for a dynamic, high-tech company creating tomorrow’s technology using quality craftsmanship in a modern manufacturing facility? Join our vibrant, dedicated team and see what it’s like to work for a company where every person is an individual who matters!
Current Openings
Regional Sales Manager
Department: Sales
Reports To: Director of Sales / VP of Sales
Position Summary
The Regional Sales Manager (RSM) is responsible for driving sales growth, managing distributor and representative relationships, and developing business within an assigned geographic region. This role focuses on executing sales strategies, expanding market share, and ensuring strong customer and channel partner engagement. Although this position does not directly manage internal sales personnel, it requires strong leadership and coordination skills to influence and support independent sales representatives and distributors.
KEY RESPONSIBILITIES
1. Regional Sales Development
- Achieve sales and profitability targets within the assigned territory.
- Develop and execute regional business plans aligned with company objectives.
- Identify new business opportunities and applications within the region.
- Conduct regular market analysis to track trends, competitor activity, and customer needs.
- Travel regularly and as needed to customers and trade shows in territory.
- Manage and support sales representatives and distributors.
- Train and motivate representatives on product offerings, value propositions, and sales strategies.
- Conduct joint customer visits and assist in closing strategic opportunities.
- Evaluate rep and distributor performance, providing feedback and guidance for improvement.
- Negotiate distributor agreements, pricing structures, and annual business plans.
- Build and maintain relationships with key customers and strategic accounts.
- Serve as the primary regional point of contact for customer and partner inquiries.
- Coordinate technical and commercial support between customers, reps, and internal teams.
- Ensure a high level of customer satisfaction and post-sale support.
- Work closely with Applications Engineering Teams for customer support.
- Coordinate with Marketing to develop region-specific campaigns and materials.
- Collaborate with Sales Management and Engineering to communicate market feedback and customer requirements.
- Work with Operations and Customer Service to ensure timely order fulfillment and responsiveness to customer needs.
- Maintain accurate pipeline, forecast, and sales activity data in the company CRM.
- Prepare monthly and quarterly sales reports summarizing regional performance and key trends.
- Present strategic insights and growth recommendations to senior management.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field (MBA preferred).
- 5+ years of experience in technical or industrial B2B sales preferred.
- Proven success managing rep and distributor networks.
- Strong relationship-building and negotiation skills.
- Excellent communication and presentation abilities.
- Self-motivated, organized, and able to manage multiple priorities independently.
- Proficiency with CRM systems (Salesforce, HubSpot, etc.) and Microsoft Office tools.
- Regional revenue growth vs. targets.
- Rep and distributor performance metrics.
- New customer acquisition and market share expansion.
- Forecast accuracy and pipeline health.
- Customer satisfaction and retention within the region.
2. Channel & Representative Management
3. Customer Relationship Management
4. Cross-Functional Collaboration
5. Reporting & Analysis
QUALIFICATIONS
Education
Experience
Skills
Performance Metrics
Sono-Tek is always interested in reviewing resumes from talented individuals for all of our departments – please send your resume and cover letter to info@sono-tek.com for consideration.
